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|Property rentals and the 2017 season in Kalkan|
|Monday, 20 March 2017|
Update Monday 20th March - see below: According to the recent KTLN survey on Dalaman International Airport around 85% of travellers who arrive in Turkey via Dalaman come as independent travellers.
But these figures relate to a large area roughly from Dalyan to Kaş. If we look back to our last Kalkan survey, conducted a year ago, we find that almost 50% of visitors to Kalkan rent a villa or apartment. Property rentals is a particularly big market in Kalkan.
So we thought we would take a look at this market and see how well it is operating, both from the property owner’s perspective and also as far as the holidaymaker is concerned.
Needle in a haystack
There are so many websites out there to choose from. Internet search engines are probably a good start but you need to be prepared to look beyond the first page.
Bear in mind that quite often the ones that top the search results page are adverts. They have paid to be put in pole position and grab your attention. It does not guarantee the best deal.
Furthermore, even those who have not paid for an advert to get top billing may only be on the first page of search results because their webmaster is brighter than some of the others, and knows how search engine optimisation works. Having the smartest webmaster doesn’t mean having the best deals, so take nothing for granted.
Does big mean best?
The big beasts in online rentals are companies like Owners Direct and Holiday Lettings. They have cornered the market through some pretty ruthless marketing techniques and having established their dominance they are determined to maximise the return on their investments by taking from people at both ends of the transaction.
Nothing wrong with that you may say; business is business, and yes they do offer some services that are valuable. But many people would argue that their web sites are not as user friendly as they used to be and whilst their ingenious creativity in thinking up new ways to squeeze more money out of a transaction is no doubt entirely legal, (surely you must have read the terms and conditions setting out what they are entitled to do), it can often leave a nasty taste in the mouth.
Charges of up to 20%
When you search for properties on the major rental sites they use sophisticated algorithms to drive you to where they want you to go, which in general terms is towards the property owners who stump up the most cash in fees and charges. So you may actually miss a number of excellent properties because the owners are only on the “standard” advertising package.
It’s a lucrative business model which relegates those not willing to pay the highest charges to the bottom of the list. Many property owners feel that they are being pushed into more and more expensive deals or else they face banishment into the internet wilderness where people will be very lucky to find them. They would argue that not only is this business model biased and unfair, but ultimately it is not in the interests of consumers.
Are smaller web sites better?
Fraudulent property adverts
Typically what happens is that an unscrupulous crook copies images and details from a genuine rental property and simply reposts them in a separate listing in the hope that they can dupe people into parting with their money for a holiday letting that the real property owners have no idea about. The holidaymaker is paying for accommodation they won’t get. They may get as far as turning up in Kalkan before they smell a rat.
This type of scam is more prevalent on the larger rental web sites because these online rental portals are more impersonal - they have so many clients it is difficult to spot the copy and paste fakes. Smaller rental web sites tend not to have these issues because usually they know the property owners. Something to be aware of.
Spam email enquiries
Want my business? Chase me
We have noticed that in these circumstances you can sometimes see evidence of undercutting by owners keen to secure a rental. Of course everyone is entitled to charge as much or as little as they like for their properties, but providing discounts and throwing in freebies will inevitably lead to significantly lower profits.
In the short term this appears good for holidaymakers, but in the long term it doesn’t bode well for the quality or number of available rental choices. A race to the bottom on price will lead to cheap and cheerful properties and bargain basement holidays in Kalkan. Looking at the bigger picture this doesn’t sound too promising to us.The KTLN Business Directory
We have recently added about 50 rental businesses to the KTLN Business Directory, under the Property section. Click here to see the alphabetical list: Rentals: KTLN Business Directory
Whilst we can’t offer any kind of guarantee we have heard of all the businesses listed and we know of no reason why they would not fulfil their responsibilities. Please note that we have only listed rental web sites that deal with multiple properties in Kalkan.
We are happy to add any others we may have missed, providing we are satisfied they are genuine, properly registered businesses. Contact us if you feel you should be listed.
Registering guests with the authorities
It’s something that hotels have been doing for years - day in day out. It’s not complicated but because it is something new some people are getting a little concerned about the practicalities of registering guests. Our advice to both holidaymakers and property owners is to remain calm and take it in your stride. It’s a very minor bit of administration that is no more difficult than if you were to book in to a hotel.
The season ahead - summer 2017
We don’t have a crystal ball but our considered view is that 2017 will be another tough year for tourism in Turkey generally and that includes Kalkan. This is largely due to factors beyond local control playing out in the wider region and the way in which these problems are portrayed in the UK media.
We know that Kalkan has a loyal following and most KTLN regulars will take little or no persuading to come, but there are some who are seeking reassurance.
So with that in mind what we can say is that in our recent Dalaman Airport survey when we asked how people rated their last holiday experience in our part of the Turquoise Coast an impressive 99% were either satisfied or very satisfied.
Furthermore 96% of people who took part in the survey told us they felt safe in Turkey, with just 1% expressing concern. This is an important finding because it demonstrates how people feel based upon actual experience rather than how they may perceive the situation to be, based upon hyped reports in the media.
Weighing up the risks
We can't say the same for some other places including a number of popular tourist places in western Europe, but having said that if we really wanted to go to those places we would not allow terrorists to keep us away. If we wanted to visit places like Paris, Munich, Nice or Istanbul we would go. We don't think you can allow terrorists to win by cowering at home in fear. Life is there to be lived.
Open for business
This is what Kalkan and other Turkish resorts have to do so that when people go home they will tell their more reluctant friends what they are missing.
We wish all businesses in Kalkan a good season, despite the challenges ahead. For those holidaymakers hesitant to commit we hope they will consider the findings of our recent survey and weigh this against the UK media headlines which are more focussed on selling papers or gaining bigger viewing figures rather than painting a balanced view.
As we said, life is for living and life here in Kalkan is good. Don't miss out. #Kalkan2017
Update Monday 20th March
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|Last Updated on Monday, 20 March 2017|